Kantar BrandZ 2025: Most Valuable Global Brands
The top 100 most valuable brands grew to a record $10.7T in 2025, outpacing the S&P 500 by more than 2× over two decades.
Kantar's BrandZ Most Valuable Global Brands 2025 ranking valued the top 100 brands at a combined $10.7 trillion, a 29% year-on-year increase and the largest single-year jump the study has recorded. Apple, NVIDIA and Microsoft topped the list, with NVIDIA the fastest riser on the back of AI infrastructure demand.
Over the 20-year history of BrandZ, the Top 100 has delivered a 380% return, more than double the S&P 500 over the same window. Strong brands compound: they raise pricing power, lower customer-acquisition cost, and stabilise revenue through downturns.
The 2025 edition flags a clear divergence: brands investing in 'meaningful difference' (a measure of perceived distinctiveness and relevance) grew their value seven times faster than brands that did not.
This summary is an editorial interpretation by Evolve. Please refer to the original source for the full study, methodology and attribution.