NeoLine Composites case study
Brand Identity, Web, Product Storytelling, Content by Evolve Branding, Vancouver.
Services
- Brand Identity
- Web
- Product Storytelling
- Content
Products
Built the brand and digital experience for NeoLine Composites, a Canadian supplier of composite fencing, gates, siding and decking.
neolinecomposites.comNeoLine Composites is a Canadian building products supplier offering premium composite fencing, gates, siding and decking, with subframe systems designed for lasting beauty and low maintenance. Evolve helped turn a catalogue of materials into a brand about the spaces people live in, with a website that guides homeowners, designers and builders from inspiration to a sample request.
Composite building products are usually sold on specifications: profiles, colours, warranties. That speaks to contractors but leaves homeowners comparing spec sheets. NeoLine also sells four product families, and each risked feeling like a separate company. The brand needed one voice that could carry fencing, gates, siding and decking together, and a site that made real projects, not just swatches, the centre of the story.
We built the narrative around a single promise, "Make more of outside", and organized the range under "One vision. Every surface." Each collection gets its own page and its own short line, from "A beautiful boundary" for fencing to "Make room for the everyday" for decking. The benefits were distilled into three plain ideas: lasting beauty, considered details and a smarter build. Real projects such as Garrow, Jericho and Point Grey sit at the heart of the site, with short project films and photography, so visitors see materials in finished homes. Clear paths to explore products or request a sample turn interest into enquiries.
A cohesive brand and website that presents NeoLine as a design-led exterior partner rather than a materials catalogue. Homeowners can browse by surface, see each product in real projects, and request a sample in a few clicks, while builders still find the system details they need.
Deliverables
- , Brand positioning and messaging
- , Website design and development
- , Collection pages for fencing, gates, siding and decking
- , Project showcase with short films
- , Sample request and contact journeys
- , Photography and content direction
Brand in the world.
Tradeshow booth, print, apparel and fleet, all carrying one lime-on-ink identity.
One vision. Every surface.
Each product family has its own page and voice, designed to work together as one exterior.
Real projects. Real possibilities.
Finished homes and gardens show the materials in the places people actually live.
Experience with the Big Brands.
Brad Sherwin shaped brand and web for NeoLine Composites.
Make More of Outside
When launching a national campaign NeoLine sells materials, but people buy the space they will live in. We framed the whole range around one idea, one vision for every surface, so fencing, gates, siding and decking read as a single, considered exterior.
